Publicity Action Plan Workbook: A Comprehensive Step-By-Step Workbook to Create a Complete Publicity Plan to Grow Your Business Beth Caldwell

ISBN: 9781507757932

Published: May 21st 2015

Paperback

312 pages


Description

Publicity Action Plan Workbook: A Comprehensive Step-By-Step Workbook to Create a Complete Publicity Plan to Grow Your Business  by  Beth Caldwell

Publicity Action Plan Workbook: A Comprehensive Step-By-Step Workbook to Create a Complete Publicity Plan to Grow Your Business by Beth Caldwell
May 21st 2015 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 312 pages | ISBN: 9781507757932 | 6.36 Mb

A Must Have Resource For All Businesses and Organizations. Everything you need to launch a publicity plan from beginning to end. This comprehensive workbook is ideal for do-it-yourself publicity plans. Youll learn how to: *Create your custom mediaMoreA Must Have Resource For All Businesses and Organizations. Everything you need to launch a publicity plan from beginning to end.

This comprehensive workbook is ideal for do-it-yourself publicity plans. Youll learn how to: *Create your custom media contact list *Develop press releases and media announcements that attract attention *Create a relationship with reporters, editors and producers *Develop interview talking points Handle yourself during a news, radio and TV interview *Leverage publicity opportunities and turn them into sales *Write a professional bio *Work with a photographer to take an excellent head shot photo Includes practical tips that walk you through your plan step by step with dozens of examples.



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